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YourStory On Hook Model: A Case Study On Facilitating Habit Formation In Tech...

Technology is addictive. Companies like Facebook, Instagram, Pinterest have changed habits of millions of people for both better and worse. But many experts will tell you that it’s not technology but...

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AARRR Framework For Every Business

Last year I was invited to the Great Lakes Institute of Management in Chennai to share my experiences with their MBA students to help them in starting a new business. To be honest, I love interacting...

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TearDown of MyGov Email By Government of India

Even as we see new channels of communication being invented every day, email is still an important means of communication on this planet and it becomes especially important if it reaches a large...

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Write Inspiring ‘About Us’ Company Pages Using PAS Copywriting Formula

Let’s be honest, most of the ‘About Us’ pages of companies are dull, uninspiring and sometimes downright pathetic. They shamelessly rave about their product as if the about page gives them the right...

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My Experience of Hosting The Demigod of Indian SaaS Ecosystem On The Live AMA...

Earlier this week I hosted the founder and CEO of a billion-dollar company on my AMA Show. As part of my work I get to do this regularly, meeting overachievers. Won’t deny, it’s an addictive source of...

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The Anatomy of a successful Linkedin Giveaway

If you’re a social animal online, you must have seen giveaways being hosted on various platforms across the internet. One peculiar type that I’ve often seen on Linkedin seems to perform quite well....

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This Under-utilised SEO Strategy Can Make a Big Difference In 2019

Congrats! You made the right decision to spend the next few minutes on this article because if you’re looking to improve your SEO rankings significantly in 2019, this is the place to get started… If...

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Square Videos vs Landscape Videos – What To Use On Social Media?

I know what you want. You keep finding these small little marketing hacks that either don’t work or makes less of a splash than you expected. Yet you keep looking for more, don’t you? Of course,...

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Find Commercial Intent Keywords For Your Business In Under 5 minutes

Finding the right keywords to write SEO-driven content for your business can be daunting and confusing because most marketers trip at the very first step – where to even begin? The simplest way to get...

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[Case Study] A Unique Marketing Campaign For Events & Conferences

Keywords: Event Marketing, Event Marketing Plan, Even Promotion, Event Marketing Strategies. If you’ve ever hosted a 250+ people conference, you know it’s a serious job and takes a massive amount of...

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